Public Democracy’s Unique Value Proposition
Public Democracy has been able to use behavioral modeling and digital marketing tools, combined with offline data and our proprietary Values Data, to develop deeper insights into drug misuse trends and behavior patterns.
We are able to identify the behavior patterns that indicate someone is on the path toward addiction, struggling with addiction, or at high risk of overdose. Most importantly, we can find the moments when people at each of those stages of SUD are open to engagement and looking for resources, and we do so within a system that allows us to meet those needs in that moment. Because our models are based on behavioral patterns rather than personal information, we can achieve all this in an anonymous data environment, freed from PII and privacy concerns.
To learn about how we are applying these tools to the opioid epidemic, proceed through the short slide show below. Then, for more information, click the buttons at the bottom of the page.
